Volcano Bay (Student)

Student work:

The beach sucks. To get people to head to Universal’s Volcano Bay water park instead, we’ll get people to join a fake class-action lawsuit — against the Atlantic Ocean.

If they take the bait (HAHA), they’ll be redirected to a whale of a discount for Volcano Bay.

Captain Fleeson is recruiting you!

If the Atlantic Ocean has ever caused you physical or emotional harm… all aboard this class action lawsuit!

555-555-SUEC or www.suethesea.com!

Once you do, you’ll be redirected to a 50 percent discount to Volcano Bay!

OOH

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PRINT

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Daytime TV Spots

RADIO

INSTAGRAM CAROUSEL

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555-555-SUEC

Looks like you called it!