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End The Spread

A public information campaign that spreads through communities online, just like measles does in real life.

AD // Alyssa Trocina

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Coupling Facebook’s

wealth of data and ability to

hyper-target their ads,

we’ll push sponsored content

toward a handful of users who

interact with anti-vax pages.


The ads “spread”

from one account to another through

likes, messaging, comments, or shares.  




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Beginning in anti-vax circles, the campaign

will eventually spread over the entire

Facebook network.



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All ads lead to EndTheSpread.com, which hosts a live map of the virus over the entire Facebook community.

It allows users to track the virus from its origins, and through their own network.


We’ll assign real measles symptoms to the infected so users can check the virtual “health statuses” of their friends.

To stop the targeted ads users can simply choose to vaccinate.

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The site will host further information on the real measles virus, highlight the benefits of vaccination, and show users where to get them.

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